Our Team

Avi Levy, CEO and Founder

Avi Levy

CEO and Founder

Avi Levy is the CEO and Founder of 270Surgical. For the past three decades, Avi has had tremendous success as an inventor, entrepreneur, investor, and a high-level executive within the Med-Device and Telecommunication industries.

In 2010 was the founder and CEO of Peer Medical which developed an innovative colonoscopy system. While at Peer, Avi spearheaded a merger with Endochoice, and helped take the collective companies public (Endochoice, NYSE: GI).

Prior to Peer Medical, Mr. Levy was appointed as the CEO of Sightline Technologies, which developed a comprehensive disposable solution for colonoscopy. Mr. Levy led an acquisition by Stryker for $150M. Mr. Levy continued for 3 years as VP of R&D and GM of Stryker Israel for 3 years and established an innovation center of 80 employees in Israel.

Avi holds a dual degree in Mathematics and Physics from the Hebrew University, a Mechanical Practical Engineering Degree from ORT Jerusalem and a Business Management certification from Bar-Ilan University.

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Chad Croasdale, President and Chief Commercial Officer

Chad Croasdale

President and Chief Commercial Officer

Croasdale brings more than 20 years of experience in HealthCare and Medical Devices. He has 10 years of Full P&L Management at Stryker where he served at VP & General Manager for the Communications Business Unit, one of the fastest growing businesses at Stryker. In this capacity, he served as a member of the Commercial Steering Committee for Stryker Endoscopy, a powerhouse in the rigid Endoscopic Market. He brings relevant expertise in the commercialization of products, market strategy and operational execution. Prior to joining Stryker, Chad was a clinician / center-manager for NovaCare, an outpatient provider of Physical and Occupational Therapy.

Croasdale holds a B.A. from Hobart College (Psychology), and a M.S. from Widener University (Physical Therapy).

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Dr. Shirley Shapira, VP Clinical affairs

Dr. Shirley Shapira

VP Clinical affairs

Dr. Shapira has honed her expertise in Endoscopic Clinical Trials over 12 years of experience in the industry. Prior to 270Surgical she directed the clinical trials for Motus GI, MetaCure, and Stryker Israel. In addition, she served as a consultant for clinical trials in various companies, gaining an experience in a variety of therapeutic area including Endoscopy, Diabetes, Glaucoma, Acute Decompensated Heart Failure (ADHF), Stuttering, Thoracic Fluid, Thrombectomy, Dysmenorrhea (menstrual pain) and Alopecia (hair loss).

Dr. Shapira holds a PhD in Biomedical Engineering, from the Technion, Israel.

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Shahar Ophir, VP of Operations

Shahar Ophir

VP of Operations

Shahar has over 20 years in the medical device, military and high-tech industry as an operations executive. Shahar is particularly skilled in the medical-device operations discipline, including the production of both capital and disposable devices. He has led the design transfer and production of endoscopic devices, and has set up production lines in Israel, Europe and the US. Mr. Ophir served as the quality assurance and engineering manager for Peer medical and led its integration into Endochoice. He served as the engineering and production manager for Valtech Cardio and helped with its post-acquisition integration into Edwards Lifesciences.

Shahar holds a degree in mechanical engineering from Ben-Gurion University.

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Moshe Levi, VP of Research and Development

Moshe Levi

VP of Research and Development

Moshe has over 15 years of experience in medical device R&D, predominantly within the field of Endoscopy. He has successfully managed multi-disciplinary global R&D and engineering teams for companies including Stryker, Angioslide and Endochoice. He has relevant experience leading teams of people in mechanical engineering, software development and optics as has developed vast valuable expertise within medical device regulation.

Moshe holds a B.S. in mechanical engineering from Ben-Gurion University of the Negev.

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Ari Fried, Director of Business Development

Ari Fried

Director of Business Development

Ari is a veteran executive, investor and board director with over 18 years of experience in the start-up industry. He is spearheading the fundraising and business development efforts for 270Surgical. Ari is the founder and managing director of Cider Investments, a family office with investments in biotech, med-tech, agri-tech, hi-tech, as well as in venture capital funds. In addition to 270Surgical, Ari has served in executive roles at Biowise, Triventures, Johnson & Johnson Development Corporation, and Ernst & Young, Israel.

Ari earned a degree in B.S. in Biology and Physics from the University of Toronto.

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Golan Salman, Senior Director of Mechanical Engineering & Product Strategy

Golan Salman

Senior Director of Mechanical Engineering & Product Strategy

Golan brings more than 19 years of R&D experience in medical devices with a heavy emphasis in the Endoscopy field and Opto-mechanical design. He has managed multi-disciplinary global R&D and engineering teams for more than 13 years for start-ups and large companies including Endochoice, and Stryker. Golan was also Co-founder of Peer Medical prior to it merging with Endochoice.

Golan holds a degree in Mechanical Engineering from the Naval Officers School of Acre.

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Guy Blair, Chief Financial Officer

Guy Blair

Chief Financial Officer

Guy is a Certified Public Accountant, with over 20 years of experience in accountancy, tax and financial management. He spent 3 years at Deloitte prior to opening a boutique accounting firm which employs 15 professionals comprised of CPAs, tax consultants and bookkeepers.
Guy has served as CFO in medical devices companies under the management of Avraham Levy (Peer Medical Ltd, 270 Surgical Ltd) since 2009.
Mr. Blair is a 1997 graduate of the Business Management School of the College for Management , and obtained his Israeli Certified Public Accountants License in 1999.

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